The world’s leading authority on color, Pantone, recently announced the “Color of the Year 2023,” which is the vibrant and energetic 18-1750 Viva Magenta. This reddish-violet shade is powerful, confident, and bold, making it perfect for fashion and styling to highlight personal characteristics. How can we incorporate the 2023 theme color, Viva Magenta, into our everyday looks? Let’s take a look at the practical demonstrations from fashion experts!
Although black, white, and gray are always advantageous in the fashion industry, fashion enthusiasts who like to challenge themselves also love to incorporate high-intensity colors into their outfits, even showcasing a total look. Viva Magenta, a shade between purple and burgundy, is also one of their choices. The oversized suit jacket and wide-leg pants in Viva Magenta are essential pieces to wear, not only enjoying the effect of brightening the complexion and enhancing the aura with color, but also softening the mature taste of Viva Magenta with a neutral and sleek design.
In addition to incorporating Viva Magenta color into clothing, the makeup and hair are also another area of color use. Japanese twin fashion icons Aya Amiaya and Ami Amiaya have been showcasing Viva Magenta hair color since their “debut”. The hair color, which is redder and slightly purplish than peach pink, makes the skin appear fair and youthful. With the same hair color and similar looks, the two of them always stand out whenever they appear, easily becoming the center of attention both inside and outside fashion shows.
To complement the Viva Magenta hair color, the two sisters often incorporate Viva Magenta elements into their makeup to balance the overall visual effect. The simple yet effective purple-red lip color is undoubtedly the most common choice. In addition, Aya and Ami also use Viva Magenta tones for eyeliner and eyebrow makeup, using a subtle touch to add the finishing touch. After seeing Aya and Ami’s makeup introduction, are you also tempted by the Viva Magenta makeup? Get your hands on the following 5 shades similar to Viva Magenta and be the first to use the infectious color of 2023 on your face!
Nars Rising Star Cheek Makeup Set $520
Givenchy LE9 Colorful Nine-color Eyeshadow #LE9.03 $600
Guerlain Ombres G Golden Deep Four-Color Eyeshadow $725
M.A.C X Black Panther Ultra-Smooth Lightweight Lip Gloss #Thicker Than Water $230
