After publicly announcing her pregnancy, Rihanna’s popularity and career have reached new heights. Recently, she has been the talk of the fashion week with her sexy maternity looks, almost dominating the online discussions in the fashion and entertainment industry. Upon returning to the United States from Paris, she once again made headlines by wearing a sexy silver bandage top to attend a Fenty Beauty event. Foreign media even reported that her lingerie brand Savage x Fenty and Fenty Beauty are planning to go public, with the former estimated to be valued at up to 3 billion dollars!
How did Rihanna go from being a music queen to a business mogul? It all started with her birth. Everyone knows Rihanna from her music, but this girl from the Caribbean island of Barbados came from humble beginnings. At 15, she went to the United States to pursue her music dreams, gaining fame by covering classic songs by Mariah Carey and Whitney Houston. She then swept major music awards to become a true music queen. On the surface, Rihanna’s career has been smooth sailing, but behind her success lies a different kind of pain. After becoming famous, she had a falling out with her father and even took him to court. Her love life has also been rocky, as she was once physically abused by her ex-boyfriend Chris Brown. Despite these experiences, Rihanna has not been defeated. Instead, they have made her stronger, and she continues to maintain her bold and daring style, garnering support from a large number of fans.
Becoming the queen of the music industry, Rihanna did not become complacent. Instead, she challenged herself in a completely unfamiliar field by launching her personal brand, Savage x Fenty, entering the lingerie and beauty market. Rihanna’s diverse background and personal experiences have become the driving force for her career development, attracting a large number of women with similar cultural backgrounds or experiences. She also pays attention to the needs of the often overlooked “niche consumers.” Rihanna’s lingerie brand offers sizes from XS to XXXXL, and her makeup brand offers over 40 shades of foundation, providing thoughtful and extensive product choices along with the celebrity effect, further boosting sales.
After the pregnancy news was exposed, it not only did not affect Rihanna’s career, but also brought her to another peak. As a female consumer, what is more touching than seeing a pregnant woman with a big belly continue to strive for her personal career? Rihanna understands this very well, not letting the pregnancy disrupt her life plans, but instead creating a sexy and fashionable pregnant image for herself, changing the public’s impression of pregnant women as old-fashioned and burdensome, once again speaking up for women in action, gaining a large number of expectant mothers and working mom fans.
Recently, Rihanna attended an event for Fenty Beauty and ULTA Beauty, even though she is heavily pregnant, she still appeared in a stylish and confident manner. Wearing silver eyeliner and a sexy silver bandage top from Coperni’s 2022 Spring/Summer collection, she completely embraced her stretch marks, showing no concern for the changes in her body during pregnancy. Rihanna is not just selling makeup and skincare products, but a self-love attitude that does not change or hide oneself to please others.
Currently, Rihanna is discussing the listing plan of Savege x Fenty with Morgan Stanley and Goldman Sachs, and it is estimated that the company’s market value may exceed 3 billion US dollars. In her brand, Fenty Beauty alone has recorded sales of over 500 million US dollars for the past 4 years. With such impressive sales miracles, is Fenty Beauty’s appeal really only based on product quality and marketing? You may not agree with Rihanna’s style or behavior, but her self-confidence, strong resilience, and innovative power are definitely key factors in her transformation from a girl from the slums to a billionaire girl boss.
