RAZE has always valued a healthy lifestyle, as evidenced by its protective series and new home fragrance series. In the post-pandemic era, consumer behavior and habits have also changed, and RAZE will also welcome everyone with a new look, focusing on fragrance and spirituality, and bringing three major series of products that extend the range of fragrances, opening a new chapter for the brand!
The pace of life is fast, leaving people breathless. For RAZE, mental and emotional health are closely connected to life. The brand’s founder accidentally discovered the “breathing technique” in yoga, which helps relieve stress and organize thoughts. Inspired by the three sensory states of “awakening, slowing down, and balance,” the brand has designed three new exclusive fragrances: “FRESH LIFT,” “UNWIND HOUR,” and “CLOUD NINE,” integrating these fragrances into their products, allowing the scents to accompany life.
Three fragrances represent three moments perfectly, awakening the beginning of the day with the blend of fresh floral scent in “FRESH LIFT” after waking up in the morning; then, slowing down and immersing in the scent of cedarwood and violet with “UNWIND HOUR,” enjoying a peaceful time. Finally, concluding with “CLOUD NINE,” a combination of slightly sweet fruity and woody scents, balancing the body and mind, allowing the inner peace to return.
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Collaborating with a French oil manufacturer with a history of 260 years, we are launching three new product series: home fragrances, household items, and natural skincare products, including scented candles, room diffusers, fragrance sprays, and hand sanitizers. Infused with natural plant essential oils, our products are made with 100% vegan formulas and do not contain any animal ingredients, by-products, or harmful substances such as CMR. They meet the safety requirements of the IFRA global standards and are suitable for sensitive skin.
The RAZE fragrance candle series is handmade in Hong Kong, using 100% natural coconut wax and soy wax, as well as cotton wicks, to provide a cleaner burning effect. Paired with French blended perfume-grade essential oils, the fragrance spreads throughout the entire space, driving away gloomy moods.
In addition, the minimalist and stylish interior fragrance uses a biodegradable base made in Japan, while the natural cotton diffuser sticks provide a more effective and long-lasting fragrance, elevating the texture of every corner of the living space instantly! The gentle skincare hand sanitizer, made with natural marigold and seaweed extracts, will never leave your skin dry or tight after use, suitable for all skin types to achieve a balancing effect.
To match the brand’s new image, the three specialty stores have recently undergone a complete renovation, transforming the intangible fragrance into a sensory journey. Upon entering the store, everyone can embark on a healing journey for the body and mind, tranquil yet warm. The overall space is dominated by streamlined design, complemented by a soft gray background and regular lines, creating a harmonious visual experience. The exclusive plant arrangements and the use of translucent resin and frosted stainless steel as building materials in the store perfectly echo the brand’s advocacy of natural aesthetics.
