Fragrance can represent a person’s personality and taste, and it can evoke our emotions and memories of people, places, and things. So when choosing a fragrance, the most important thing is to “Be Yourself”.
In 1921, Gabrielle Chanel introduced the first perfume she conceived, N°5, which perfectly embodies the spirit of “Be Yourself”. Mademoiselle Chanel was the first fashion designer to launch her own brand of perfume, and the birth of N°5 also broke the tradition of perfumes at that time, which mostly featured a single floral scent. Its abstract and ethereal fragrance combines the aroma of May rose and jasmine from Grasse, marking a turning point in the development of modern perfumes and rewriting the history of perfumery. Over the past century, N°5 has evolved and been interpreted in five different variations. Today, this fragrance remains a timeless classic in everyone’s hearts.
Chanel recently invited singer Joyce Cheng to spray Chanel fragrance and lead everyone to wander in the neon city in the midnight hour, and to tell her own personal declaration. Joyce also shared with us the meaning of “Be Yourself” and how fragrance brings out her personal charm.
When Joyce meets Chanel N°5
ZTYLEZ: What does it mean to you to “Be Yourself”? Please describe yourself using three words.
Joyce: I would describe myself as vulnerable, brave, and tenacious. The meaning of “Be Yourself” is actually to be honest with yourself. As we look back on ourselves, because we have experienced different things and reached different stages in life, we will look back at ourselves from a different perspective. But our beliefs should not change. I think “Be Yourself” means being honest with what you are feeling right now, being honest with how you feel about yourself right now. That way, you won’t stray too far from your beliefs, you know what I mean!
ZTYLEZ: How does fragrance bring out your personal charm?
Joyce: Fragrance can bring out personal charm. When I spray on my favorite perfume, I feel confident and have a sense of inner confidence. Even when I’m shooting, although people can’t smell my fragrance through the lens, I still spray on perfume. Before going on stage, even though the audience is actually far away from me, they won’t smell my fragrance, but I still have the habit of spraying perfume. Because perfume is not just about making others feel, but about making myself feel confident.
ZTYLEZ: What kind of Joyce do you become when you spray on Chanel N°5 perfume? When would you choose to use it?
Joyce: I think it’s a good complex, multi-layered scent. When I spray on N°5 perfume and feel it on me, it allows me to embrace different aspects of myself. I feel like it gives me confidence and lets me know that I am a woman with depth.
