Gucci Beauty One of the most beloved fragrance series produced by Gucci Beauty is definitely the first Gucci perfume, Gucci Bloom, conceived and developed by the brand’s creative director Alessandro Michele. The series started with the original all-pink bottle, and has since expanded to include the all-red Ambosia Fiori and the mustard yellow Profumo di Fiori. In March of this year, the Bloom series welcomed a new member, the Gucci Bloom EDT with a light pink floral pattern.
As an EDT fragrance, the new product re-releases the classic floral scent of Bloom. Under the supervision of Alessandro, perfumer Alberto Morillas extracts jasmine buds, mixes them with tuberose and Rangoon creeper, then adds orange blossom and honey to create a soulful fragrance that blooms with white flowers like Gucci Bloom but with a brighter and lighter touch than Gucci Bloom. The fragrance is like the design of a light pink matte frosted bottle, with soft and elegant colors paired with botanical specimen prints, natural and fresh.
Although not personally involved in every aspect of the development of the new perfume, Alessandro Michele still oversees the creative part of the Gucci Bloom EDT advertisement. He brought in the founder of the dark and beloved by Kate Moss clothing brand The Vampire’s Wife, Susie Cave, and the actress Anjelica Huston, who played the mother role in the classic film “The Addams Family,” both women with a “dark gene,” in addition to British singer Florence Welch and British actress Jodie Turner-Smith. The four explore La Scarzuola, known as an “ancient hidden world” in Italy, with a fantasy kingdom and CG floral effects, taking you into the surreal floral world constructed by Alessandro Michele.
