除了制造优质腕表，许多腕表品牌也积极参与支持艺术、体育或保育等活动。劳力士自半世纪以来一直致力于与全球杰出的艺术家和领先的文化机构合作，最近在雅典举办了「劳力士艺术节 – 庆祝劳力士创艺推荐资助计划成立二十周年」的活动。
劳力士导师与门徒艺术计划（Rolex Mentor and Protégé Arts Initiative）为新兴艺术家提供与其所属领域大师交流的机会，以提升他们的自信心，发掘和展现自己的创作潜能。该计划涵盖音乐、建筑、电影以及劳力士导师与门徒艺术计划，并充分证明了品牌对全球文化的长期承诺。
This festival was organized by Emma Gladstone OBE, the former artistic programmer and independent arts consultant of Sadler’s Wells Theatre in London, and the former artistic director and executive director of Dance Umbrella. The festival featured over 30 exciting performances and activities in theaters, galleries, and public spaces throughout the city of Athens for a week. The program covered various fields including dance, theater, music, film, architecture, visual arts, and literature, providing opportunities for Greek artists, experts, and young people to learn and exchange ideas.
劳力士创艺推荐资助计划原来已历经二十载，给予年轻艺术新秀宝贵机会，令其与各自领域的传奇大师在一定时间内进行一对一交流。自计划开展以来，已有来自120个国家及地区的1,350名年轻艺术家获提名参加；迄今为止，已有63位艺术家担任导师，他们从41个国家及地区遴选出63位门生。历届创艺推荐资助计划的得主们更受邀在此次活动中展示了他们的创作，而门票的收入将用于支持合作机构的艺术计划，并提供价格实惠的门票给公众观赏。
