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September 22, 2022

The popular Korean digital art experience museum ARTE MUSEUM has arrived in Hong Kong! The realistic beach, forest, and flower sea light show are extremely stunning!

ARTE MUSEUM 香港

With the increasingly popular trend of check-in culture, some immersive digital art focusing on light and shadow has successfully captured the hearts of the public, becoming a new trend in recent exhibitions. The recent announcement of the Korean super popular immersive digital art museum ARTE MUSEUM setting up in Hong Kong allows local audiences to enjoy multi-sensory exhibitions that combine visual, auditory, and olfactory experiences to the fullest!

ARTE MUSEUM is an immersive digital art museum created by the world-class experiential content production company d’strict. It is themed “ETERNAL NATURE” and showcases virtual spaces integrated with various natural landscapes through the form of media art.

<FLOWER ‘CAMELLIA’>《繁花 ‘山茶花’》
<FLOWR ‘RAPESEED’>《繁花 ‘油菜花’》

The exhibition hall will bring four different themed spaces, and the design team will vividly depict the vitality of flowers, surging waves, endless beaches, and jungles in the tropical rainforest with six works. Listening to the sound of the waves and birds, then strolling under these beautiful lights and shadows, everyone feels like they are personally experiencing it, and the visual and auditory effects are quite stunning!

<BEACH ‘AURORA’>《沙灘 ‘極光’》
<BEACH ‘AURORA’>《沙灘 ‘極光’》

The world’s first overseas exhibition hall, ARTE M, will be located at K11 HACC, and will be held in the form of a temporary exhibition for one year and three months. The exhibition space covers 9,149 square feet, featuring a special exhibition hall showcasing several representative works from ARTE MUSEUM. It is worth mentioning that this is the first time that ARTE MUSEUM works are being exhibited outside of Korea.

<JUNGLE ‘GLOW’>《叢林 ‘瑩光’》

The exhibition utilizes a variety of digital media technologies such as visual creativity, Mapping projection, multi-angle image control, sensor interaction, etc., to achieve an eternal, real, and natural experience without being limited by time and space. Visitors can freely move inside the exhibition hall, and the stunning light and shadow effects will immerse you in the embrace of the ocean and the forest.

<JUNGLE ‘TROPIC’>《叢林 ‘熱帶’》

After this temporary exhibition, ARTE MUSEUM will land at the largest entertainment retail hub in Hong Kong, 11 SKIES, and will be permanently preserved, occupying approximately 28,040 square feet. At that time, Hong Kong audiences will not be limited by the exhibition period, and can enjoy an immersive exhibition at any time. Stay tuned!

Opening Date: From October 7, 2022
Time: 11:00 AM to 7:00 PM
Location: K11 HACC, 2F, K11 ATELIER KING’S ROAD
Ticket Price: Adult Weekdays $128, Weekends and Public Holidays $148

Image source and learn more: ARTE MUSEUM

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