A shopping bag bought for $0.5 serves as a storage tool for consumers, but as a promotional medium for businesses. Besides storage and advertising, what other uses can shopping bags have?
Recently, the Japanese Lawson, which has re-branded its brands and products, has new ideas! The brand’s Natural Lawson, which specializes in selling organic and natural products, has collaborated with the auction website mercari to launch a series of literary-style shopping bags.
Printing the works of well-known Japanese novelists Kotaro Isaka, Banana Yoshimoto, and Yasutaka Tsutsui directly on shopping plastic bags gives a whole new value to the disposable bags. The works all revolve around the theme of “objects” and are extremely short creative fiction pieces created by the three writers for Mercari. The brand hopes to reflect on the relationship between humans and objects through the literary works on the plastic bags.
These “literary plastic bags” are now available at 138 Natural Lawson stores throughout Japan, with a daily limit of 100 bags per store. If you didn’t have the chance to get such a literary plastic bag, you can also visit the Mercari website to read the works of the masters!
