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February 16, 2023

The pink dream maker in the city, an Argentine artist uses digital technology to give global architecture a dreamy new look!

Andrés Reisinger《Take over》

Do you think that gentle and romantic pink is exclusive to girls? Argentine artist Andrés Reisinger, who is only 33 years old, not only has a special love for pink but also extends his love for pink to his digital works. Recently, he released a new art project called “Take over,” in which he uses digital technology to design fluffy and fancy pink “clothing” for buildings around the world. This not only sparked a hot discussion on the internet but also flooded his inbox with inquiries from netizens asking where they can see his works in reality!

Andrés covers different buildings with a layer of pink clothing through digital design, sometimes with a furry texture, sometimes with a fluffy and elastic canvas, in various styles. The artist adds elements of surrealism to existing architecture, blurring the line between reality and imagination.

Due to the digital technology being unrestricted by geographical boundaries, the artist has chosen street buildings in popular international cities such as London, Rome, Paris, Tokyo, and New York for renovation projects, allowing the gentle pink color to take over the entire building, creating a dreamy effect! The artist will change the design style according to the characteristics of each city, with the new minimalist design in the Paris area being simple yet exquisite, showcasing luxury and grandeur in New York, and the layout in Tokyo being full of trendy playfulness.

This batch of works is undoubtedly Andrés’ tribute to dreamlike and surrealistic imagery, showing everyone the infinite possibilities of digital creation. Although the ideas are whimsical, the resulting effects are very realistic. Could it be that some netizens will mistake this for a real art installation?

Image source: Andrés Reisinger

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