This is Pharrell Williams’ first major show as the creative director of Louis Vuitton menswear. The brand has changed its usual practice of holding the show on the last day of Paris Men’s Fashion Week and instead chose to debut on the opening day, making it the highlight of the season.
The fashion show took place at the famous “Pont Neuf” in Paris, where the runway on the bridge showcased the LV Damier checkered floor pattern, playing with classic elements.
The collection takes “sun” as its main inspiration, symbolizing the origin of vitality, as well as the energy of healing, unity, and love. Pharrell also takes inspiration from the classic slogan “Virginia is for Lovers” from his hometown of Virginia, USA, combining the abbreviation of the brand LV with “Lovers” to create the logo “LVERS,” expressing the concept of “connecting global enthusiasts through appreciating the brand’s core spirit.”
At the beginning, a large number of “digital camouflage” designs can be seen on the catwalk, including long coats, suits, shoes, and various types of bags, highlighting one of the key fashion elements of this season.
In addition, the new “Damoflage” pattern combines LV’s classic checkerboard and camouflage, running through the entire collection, combining the brand’s past with a modern perspective on fashion. Pharrell skillfully uses the brand’s classic vocabulary to interpret his personal style.
