This is Pharrell Williams’ first major show as the creative director of Louis Vuitton menswear. The brand has changed its usual practice of holding the show on the last day of Paris Men’s Fashion Week and instead chose to debut on the opening day, making it the highlight of the season.
時裝騷在巴黎知名的景點「新橋」（Pont Neuf）舉行，橋上的騷場更可以看到 LV Damier 棋盤格花紋的地板圖案，大玩經典元素。
系列以「太阳」为主要灵感，象征生命力的起源，同时也代表治愈、团结与爱的能量。Pharrell 亦以故乡美国维吉尼亚州的经典标语「Virginia is for Lovers」为灵感，将品牌缩写的LV与「Lovers」结合，化成「LVERS」字样 Logo，表达出「通过欣赏品牌核心精神，将全球爱好者联系在一起」的理念。
甫开场，天桥上可见大量“数码化迷彩”的设计，其中既有长身大衣、西装、鞋子，以及各式袋款中，突显出今季的一大重点服饰元素。
In addition, the new “Damoflage” pattern combines LV’s classic checkerboard and camouflage, running through the entire collection, combining the brand’s past with a modern perspective on fashion. Pharrell skillfully uses the brand’s classic vocabulary to interpret his personal style.
