Netflix’s Korean reality show “The Penthouse in Korea” has been continuously discussed since its official broadcast. The only Korean in the show, Aren Yoo (Yoo Hee-ra), with her sweet face and tall figure, has captured everyone’s attention as soon as she appeared! Known as the “Korean version of Paris Hilton,” how did Yoo Hee-ra become the indispensable brand ambassador for major brands and even sit in the front row of fashion shows?
“Super Rich in Korea” hosted by Bam Bam, Cho Sei Ho, and Oh My Girl’s Mimi, showcases the luxurious lives of 5 wealthy socialites in Korea, including “Singapore’s richest 1%” David Yang, Italian luxury brand heir Teo, Pakistani aristocrat Anna Kim, Middle Eastern internet sensation Noor Naim with over 50 million followers, and the only Korean, Aren Yoo. The show has already sparked discussions even before its premiere!
Aren Yoo, 25 years old this year, graduated from Cornell University in the Ivy League in the United States. She has been studying in the United States since high school, so her English is even more fluent than her Korean! Aren did not specifically disclose her family background, but there are rumors that she is a descendant of the LG Group, or that her family operates a top luxury resort, or that she represents high-end brands in Korea. What is certain is that “99% of her life is beautiful clothing,” and she is very passionate about fashion!
Aren once said in an interview that she is a “customer brand ambassador” for luxury brands, serving as a bridge between the brand and customers, and often attending various events for major brands! It is worth mentioning that each brand can only select one customer ambassador in each country, which shows how much the brand values her, as well as Aren’s future influence in the fashion industry!
She often represents Korea at major fashion brand shows, including Miu Miu, Valentino, Alexander McQueen, Dolce & Gabbana, Christian Louboutin, SHIATZY CHEN, and other fashion week events. She is a front-row VIP at major brand shows, interacting closely with many internationally renowned fashion designers and attracting attention from international brands!
Aren, who is greatly loved by luxury brands, of course received birthday wishes from major brands! Brands like Miu Miu, Dolce & Gabbana, Fendi, Dior, and others have hosted private birthday parties for her, gifting custom cakes and fashionable items. This shows the strong support and love that brands have for her. Not only is she friendly with many influential figures in the fashion industry, but she has also taken photos with superstars like Bruno Mars, David Beckham, Yang Ziqiong, Fan Bingbing, and others, showing her significant influence.
Further reading:
- Inside the walled city, outside the walled city, analyzing the five highlights of “The Siege of Kowloon Walled City,” experiencing the emotions and colors of the 1980s!
- Gucci 2025 Cruise London Fashion Show Exclusive! Nicholas Tse and a group of brand friends make an appearance at the show
- Louis Vuitton x Artist Sun Yidian Joint Perfume Series Surprisingly Exposed, Blending Playfulness with Childlike Animals!
Aren publicly revealed her 5-story luxury home located in Hannam-dong, Seoul, where she lives with her parents on the show. When it comes to the most eye-catching part of her home, it must be the over 1,000 square foot walk-in closet that is even bigger than the bedrooms. Inside, it is filled with custom-made pieces from major brands, high-end designer collections, limited edition handbags, accessories, shoes, and more, carefully displaying her collection for many years to come. The floor is also covered with a variety of luxurious packaging boxes, leaving the hosts in awe!
Aren, who treasures her clothes like treasures, displays some of her precious haute couture dresses in her favorite corner. Each one holds significant meaning for her, including the dress from her first high fashion show, witnessing her fashion journey! She even expressed her hope to create her own fashion museum when she has enough exhibits or haute couture dresses!
Her love for fashion is innate, Aren Yoo claims she can pay any price for beauty, and emphasizes that beautiful clothes are only worn once. She believes that wearing clothes repeatedly is disrespectful to them: “If they are shown in a very beautiful place, it is difficult to have the same profound effect when worn for the second time, so I will only wear them once and not wear them again!”
“Beauty is pain, you have to endure it to look good!”
