Fashion has never been just about trends, but rather a lifestyle attitude that encompasses different artistic aspects. Recently, Balenciaga has conveyed its unique fashion aesthetic through music, releasing the most exclusive playlist by Balenciaga on Apple Music!
Balenciaga’s artistic director, Demna Gvasalia, personally invited several renowned artists to design this original playlist, and their works often bring endless design inspiration to Demna Gvasalia. Demna hopes to share his music world of inspiration with fashion and music enthusiasts through a playlist, expressing Balenciaga’s aesthetics and lifestyle taste through musical notes! The playlist is named “Hello, My Name Is Demna,” and in addition to the artists’ personal selections, it also includes many of Demna’s favorite and most frequently listened to songs. The entire playlist lasts for 13 hours, allowing everyone more time to feel the music and listen closely to fashion!
Balenciaga has specially launched limited products for this project, with T-shirts and hoodies featuring the design of the playlist cover. Similar to limited edition souvenirs sold at concerts, this allows everyone to have a more complete experience! If you want to get your hands on them, you can purchase them at specific Balenciaga stores and official online stores!
