在这个艺术与时尚交融的都市米兰，Panerai开设了全新的专门店，进一步巩固了品牌与这个历史名城的深厚联系。新店位于米兰热闹的蒙特拿破仑大街19号，占地160平方米，空间设计充满明亮与温馨，为顾客呈现一个全新的Panerai世界。承袭纽约旗舰店的风格，米兰新店展现了迷人的“Casa Panerai”风采。
Panerai首席执行官Jean-Marc Pontroué表示：“我们致力于与全球分享Casa Panerai的故事。每家专门店不仅是商品的展示场所，更是一个让顾客体验Panerai精神的家园。米兰这座充满活力和时尚文化的城市，是新店理想的选址地点。我们期望为顾客提供卓越的Panerai体验，结合腕表知识、热情好客的服务，以及品牌的意式愉悦。”
旗舰店两层设计，底层配有标志性壁钟和巨型LED屏幕墙，引领顾客进入Panerai的世界。二楼作为高端展区，通过沉浸式的时间轴展现品牌历史，中心位置的“Bar Italiano”提供一个舒适的空间，让顾客在品尝咖啡时选购爱表。
Creative Director Alvaro Maggini mentioned, “Our design inspiration comes from the vibrancy, elegance, and timeless charm of Milan itself. The goal is to create a living room with a Milanese flair, providing customers with a familiar and welcoming space. Every detail pays homage to Panerai’s core values and origins. The opening of this new store marks the beginning of a new chapter in the brand’s story.”
To celebrate the opening of the new store, Panerai has launched a limited edition Luminor Chrono Flyback watch PAM01498, with only 200 pieces available worldwide. This chronograph watch features a 44mm ceramic case and is equipped with the Panerai P.9100 automatic mechanical movement, with a flyback chronograph function that allows for instant resetting of the timer. The green sunray dial contrasts sharply with the black ceramic case, making the small seconds sub-dial and the tachymeter scale on the bezel clear and easy to read.
