As more and more consumers accept buying luxury watches online, Mr Porter announced last year that it would become an online authorized retailer for Watches & Wonders, expanding its brand portfolio. Recently, Mr Porter has launched a luxury watch project called “Keeping Time,” focusing on music, rhythm, and fashion style, bringing together 10 eye-catching new products from different top watch brands in 2022.
Through the “Keeping Time” advertising campaign, Mr Porter uses its unique position in the watch industry to open up new perspectives for traditional watch advertisements, allowing luxury watches to reach a wider audience. The platform will launch a series of inspiring content, starting from Mr Porter’s distinctive style, to reveal the craftsmanship of watches.
The annual flagship collection includes 10 key timepieces, each with its own unique features. For example, Vacheron Constantin and Roger Dubuis showcase their expertise in tourbillon through skeletonized movements, while Panerai and Montblanc offer mechanical watches designed for outdoor adventures. Jaeger-LeCoultre’s new Reverso Tribute Duoface and Hermès Timepieces’ Slim d’Hermès Automatic GMT feature classic precision functions; Cartier’s Pasha de Cartier Grille brings back the unique grid design from the 1940s.
The watch lineup of “Keeping Time” is carefully selected to cater to different tastes and budgets, whether you are stepping into the world of luxury watches for the first time or looking to upgrade your current collection, you can find something you love.
