Samsonite launches its 2024 Spring/Summer series advertisement, with its first Hong Kong spokesperson, Jeffrey Wai, showcasing his fashion taste and personality in the ad. The advertisement features Samsonite’s main series, including the classic C-Lite, Black Label Metanova, Black Label Major-Lite, and Samsonite RED. As a globally renowned luggage brand, Samsonite continues to push the boundaries of innovation. Appointing Jeffrey as the spokesperson in Hong Kong aligns perfectly with Samsonite’s commitment to seamlessly combining functionality, durability, and fashion.
The 2024 Spring/Summer collection ad highlights Samsonite’s iconic series, showcasing its outstanding design and quality. The C-Lite series is known for its lightweight and durability, providing travelers with an unparalleled travel experience. The Black Label Metanova and Black Label Major-Lite series are the brand’s luxurious collections, adding an elegant and sophisticated feel to the journey. The bags in the Samsonite RED series cater to the needs of the younger generation who seek fashion and functionality. Jeffrey portrays a stylish image in the ad, adding vitality to the advertisement, fully interpreting the brand’s casual style, resonating with travelers who love fashion and practicality.
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