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January 8, 2024

LeBron James surprises with the first collection designed by Pharrell Williams for LV.

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LeBron James interprets Pharrell Williams’ first Spring/Summer 2024 menswear collection for LV, presenting the brand’s bold and avant-garde vision in a three-dimensional way. In addition, LV also announced the unveiling of the LeBron James Speedy P9 Campaign mural located at 74 Hollywood Road, Central.

Pharrell Williams created this menswear collection for LV, drawing inspiration from his hometown of Virginia to Paris, and taking inspiration from the sun as the source of life. The collection includes a variety of tailored styles that retain the brand’s important elements, bringing a fresh variation to LV menswear with modern techniques and eye-catching colors. In addition, the classic Louis Vuitton Speedy bag is made of leather adorned with the iconic Monogram, retaining its original trapezoidal silhouette. The bold colors blend traditional craftsmanship with modern style, showcasing the vibrant energy of New York City.

This is the first collection led by Pharrell Williams, the creative director of the menswear series. It also brings four online exclusive styles embellished with the Damier pattern, magnifying the brand’s classic elements from a new perspective. Paired with avant-garde and eye-catching color tones, it can further highlight the brand’s fashion style, reflecting its optimistic and positive spirit.

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