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May 16, 2022

MR PORTER launches an exclusive Tee Store series, focusing on men’s physical and mental health issues.

Renowned men’s fashion platform MR PORTER is pleased to announce the launch of the Tee Store x MR PORTER Health In Mind exclusive collaboration series, using clothing creations to support men’s mental health initiatives, helping men lead happier, healthier, and more fulfilling lives.

Tee Store x MR PORTER Health In Mind Special Edition series has brought together 18 renowned contemporary designers to create a total of 104 exclusive products, including printed T-shirts, hoodies, hats, and socks. The collection also features colorful and street-style products from various fashion brands such as Acne Studios, Gallery Dept., Museum of Peace & Quiet, POLITE WORLDWIDE®️, and Sorry In Advance. Thematically, the collection aims to promote happiness, friendship, and fun through inspiring patterns, innovative designs, slogans, and vintage prints, advocating for mental health awareness and strengthening the values, inclusivity, and curiosity of the MR PORTER community.

In addition to the above brands, MR PORTER has also introduced several new brands, including Emotionally Unavailable, Fortnite Premium, and Stockholm Surfboard Club. Three of these brands have brought some special creations to this project, such as exclusive products designed by Emotionally Unavailable that symbolize a focus on mental health, and the iconic tie-dye clothing from the Swedish surf brand Stockholm Surfboard Club.

To celebrate the launch of the exclusive series, MR PORTER’s social media and its online magazine “The Journal” will capture the daily self-expression and interactive conversations of men, conveying this information to them through thought-provoking articles and in-depth dialogues. The Tee Store x MR PORTER Health In Mind exclusive series will be available globally starting today (May 16), and MR PORTER also announced that the net profits from the first two weeks will be donated to Movember’s MR PORTER Health In Mind Fund to support the platform and fund in implementing their meaningful mental health initiatives.

資料及圖片來源:Courtesy of MR PORTER

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