Miuccia Prada and Raf Simons jointly lead the Prada Fall/Winter 2024 menswear collection, and the design at the fashion show venue already embodies the conceptual intention. The office constructed by AMO led by Rem Koolhaas is built on glass that allows a view of nature, creating a strong contrast between the cold reality of the world and the lush green grass of nature, all reflected in this season’s collection design titled Human Nature.
The seemingly rigid and formal suit, highlighted by vibrant colors, emphasizes humanity’s desire for the outdoor world. The use of details is crucial, incorporating various colored hats, vintage sunglasses, and collars to enrich the style. The Prada iconic triangle arranged belts and handbag straps are essential, infusing playfulness into the details.
In addition, double-breasted coats, leather coats, and military coats have successively appeared, reflecting the gradual changes in seasons and environments, interpreting the contradictions and connections between two opposing spaces in fashion.