Kenzo’s Spring/Summer 2024 men’s and women’s collections, helmed by Nigo, made a grand debut at Paris Men’s Fashion Week. Since taking on the role of artistic director, the brand has undergone changes in design and style.
The fashion show took place on the Passerelle Debilly pedestrian bridge, with the Eiffel Tower as the backdrop, adding a touch of French charm to the entire show. The collection is inspired by the late 1970s Japanese City Pop music, and Nigo also attempts to combine the traditional legacy of Mr. Kenzo Takada with his contemporary vision, creating a brand new fashion language.
The highlight of it all is the creative dialogue between Nigo and his friend, the renowned street artist Verdy. Verdy reinterprets KENZO’s logo with his unique writing style and applies it to a variety of clothing and accessories, creating intriguing new designs.
In addition to developing a new style for Kenzo, Nigo also deliberately retains elements that the founder, Kenzo Takada, loved. He uses his preferred summer linen fabric as the material, injecting a strong sense of summer elegance. He also combines camouflage with floral patterns to create Flower Camo, embroidering it on denim shirts, echoing Mr. Kenzo Takada’s hand-painted flowers.
