In the race of speed and technology, the integration of partners often brings immeasurable value. Today, OKX, a leading global Web3 technology company, and McLaren Racing officially announced that they will further deepen their partnership in 2024. This news marks a new chapter in their collaboration and will showcase their achievements in the 20 races of the F1 season.
The latest collaboration focuses on the side panel paintwork of McLaren F1 cars. The OKX brand logo will proudly be displayed on these high-speed racing cars, participating in every race of the 2024 season alongside McLaren. The inspiration for this innovative collaboration stems from the “Invisible Mode” paintwork that both parties designed and unveiled in 2023.
OKX Chief Marketing Officer Haider Rafique expressed extreme excitement about this collaboration. He said, “Being a part of McLaren F1 team’s new season ‘Whatever It Takes’ campaign is incredibly thrilling for us. We are deeply inspired by the spirit McLaren brings to the 2024 season, and we are delighted that the paint elements we designed together have been incorporated into this year’s design.”
McLaren Racing CEO Zak Brown is also excited about this collaboration, stating, “Following the exciting events we brought to the fans last year, our partnership with OKX will reach new heights. We hope to expand our collaboration further on the foundation of our success and allow the innovative and forward-thinking OKX brand to maintain its leading position in the world of F1.”
This collaboration is not only a major breakthrough between McLaren and OKX, but also marks the perfect combination of Web3, blockchain technology, and the top racing field. This partnership will bring racing fans and Web3 enthusiasts closer to the intersection of technology, innovation, and speed, adding more passion and momentum to future F1 seasons.
