Versace recently officially announced that renowned actor Channing Tatum will star in its latest Eros fragrance campaign, which includes the newly launched Eros Energy as well as the classic Eros and Eros Flame fragrances. In the advertisement, Channing Tatum perfectly embodies the Greek god of love, Eros, conveying an image of glory, vitality, passion, and strength.
In this modern version of the story of “Cupid,” Eros, portrayed by Channing Tatum, races against his own bow and arrow, symbolizing the pursuit of inner desires and spirituality. This competition makes him stand out even more, surpassing the boundaries and goals he set for himself. This advertisement not only showcases Channing Tatum’s powerful personal charm but also embodies Versace’s consistent refinement, elegance, and modern vitality.
Donatella Versace said, “I love the sense of power conveyed through these advertising images. Channing perfectly embodies Cupid; he is strong and decisive, yet incredibly kind and charming. He is the modern-day god of love, Eros, celebrating love with strength and devotion.”
Channing Tatum expressed his excitement about this collaboration: “Donatella has conceived a brilliant and authentic concept for this campaign, capturing the unique elegance and vibrancy that I love about Versace. It is a tremendous honor for me to represent the Versace Eros fragrance. Versace fragrances hold a powerful influence in both the fashion and cultural realms, and the joy of being able to represent Donatella’s Versace fragrance is beyond words. Thank you, Donatella, I love you!”
