To celebrate the 100th anniversary of the famous Montblanc Meisterstück series of writing instruments, the brand has set up a pop-up store at Pacific Place in Central. The store combines the unique style of renowned director Wes Anderson, creating a charming atmosphere reminiscent of a snowy mountain cabin. The brand has specially invited popular Thai heartthrob Mew (Suppasit Jongcheveevat), local music king Hins Cheung, as well as actors Gregory Wong and Karena Ng and other local celebrities to attend the tasting event. The lively crowd at the event, filled with enthusiastic fans, injected a vibrant energy into the atmosphere!
The flagship store features various areas, including a book reading area, a coffee shop, and a writing experience area, allowing customers to deeply experience the brand’s “Inspired Writing” concept. The store also showcases a giant 3-meter Meisterstück model and the new centennial anniversary collection, including writing instruments, leather goods, and watches.
Customers can try out various writing instruments in the interactive area of the store and write postcards on the spot to leave for family and friends. The rich and interesting store decorations also serve as excellent backgrounds for taking GIFs. Montblanc hopes that through this, visitors can rediscover the charm of writing and leave behind their own Montblanc story.
The design inspiration for this limited-time store comes from Wes Anderson’s unique visual style, blending modern and medieval elements to create a distinctive new brand experience.
Montblanc Central Taikoo Place Snow Mountain Cabin Pop-up Store Limited Time: June 8 to June 21, 2024
