As the first man to step onto the Wimbledon court carrying a luxury brand ball bag, Jannik Sinner made a striking impression in 2023 when he appeared with a custom Gucci classic monogram bucket bag, sparking great attention and discussion. Not only a tennis champion, but also considered a fashion darling of the supermodels, Sinner’s new advertising campaign with Gucci this year has once again showcased the new bucket bag tailored for him by Gucci as a brand ambassador at the US Open and ATP World Tour Finals. Photographer Riccardo Raspa followed to capture Sinner’s grace on the court, showcasing the emotional connection between Sinner and Gucci through each lens! Under the careful planning of creative director Sabato De Sarno and art director Riccardo Zanola, this advertising campaign successfully paid tribute to Sinner, allowing the audience to feel the brand charm of “Gucci is a feeling”. The film even quotes Gucci’s classic 80s advertising slogan – “Gucci is a feeling”.
The origins of Gucci and tennis can be traced back to the late 1970s, when the brand began to venture into tennis product lines, and in the 1980s launched its first luxury sports shoe, Tennis 1977. This year, Gucci once again perfects the fusion of luxury and leisure through its collaboration with Sinner, showcasing globally the shared values of a casual yet elegant lifestyle. This Gucci boy has received unanimous praise: naturally aristocratic, understated and humble, perfectly embodying the GUCCI style! The new Gucci bucket bag has once again sparked public discussion, and the editor believes that one should practice tennis for this tennis bag!
