Swatch has announced a collaboration with Japanese graphic artist VERDY to launch the Swatch x VERDY series. This series features VERDY’s most classic characters and designs, making it a highly anticipated collection. VERDY is a highly acclaimed graphic artist in Japan, having collaborated with notable representatives and brands in film, sports, streetwear, and the luxury fashion industry. Through a light-hearted approach, VERDY encourages everyone to be themselves, inspiring a connection with their inner childlike and most creative self.
The Swatch x VERDY series is a tribute to graphic art that inspires new generation artists and art enthusiasts. The design with a knowing smile allows everyone to see the world with VERDY’s attitude. Vick appears with a vibrant rebellious attitude, paired with a watch strap in traditional classic black and white. The prominent “A” on Vick’s belly is the focal point of the dial, highlighting his love for punk music. VISTY BY VERDY showcases the vibrant side of VERDY’s art through another character who always cheers people up in difficult times. GIRLS DON’T CRY BY VERDY presents a classic project celebrating VERDY’s creations dedicated to his beloved wife. The white logo on the transparent watch spans the strap, showing his love and care for his wife. The heart-shaped pattern on the dial, centered on love, is simple and exquisite, embodying VERDY’s artistic style. WASTED YOUTH BY VERDY constantly reminds us of the inspiring words that artists pass on to the next generation, with the phrase “I can’t waste time anymore” written on the bottom of the dial case, deepening the impression once again, with a large logo and floral strap forming a sharp contrast.
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