Nike hosted the “Nike On Air” event at the Palais Brongniart in Paris, featuring exhibitions and live performances showcasing groundbreaking products for athletes this summer, as well as the powerful Nike Air technology. The event highlighted the rich history and endless future possibilities of Nike Air technology, and showcased a range of upcoming new products. One of the highlights was the debut of the new Nike Pegasus Premium, featuring molded Air cushioning units, following the revolutionary innovations of the VaporMax and Alphafly series.
And the highlight of this event, brought together 40 elite athletes from around the world, showcasing their national team uniforms. Through designs that are representative and imaginative, they have shown a new chapter of co-creation with athletes, highlighting their self-expression and extraordinary competitive spirit. The climax of the Nike On Air experience was the presentation of A.I.R. – Athlete Imagined Revolution – and the ideas for the future of Air by 13 athletes. These breathtaking ideas, supported by artificial intelligence and presented through 3D printed shoes, were brought to life with the assistance of Nike’s innovation team.
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