Bell & Ross has established a unique forward-thinking technology and aesthetic style in the over thirty years since its founding. The BR 03 CYBER series is positioned with a new era of elegant style, expanding the boundaries of watchmaking concepts. The new addition to the series, BR 03 Cyber Ceramic, is the epitome of the brand’s expression of future watchmaking concepts. The contour lines of the case are an important part of shaping the personality of the watch.
The three-dimensional faceted design of the BR 03 Cyber Ceramic watch case is reminiscent of the fuselage of a stealth aircraft, with its unique design reducing radar reflection. This is based on the principle of spy planes, drones, and strategic bombers avoiding radar detection. Drawing inspiration from stealth aircraft, Bell & Ross interprets the clear and readable characteristics of flight instruments with a modern approach, further incorporating an openworked dial and a three-dimensional skeletonized BR-CAL.383 automatic movement design.
The BR 03 Cyber Ceramic watch features a striking design, with a matte black appearance that is understated yet eye-catching. Instead of the traditional precious metals commonly used in watchmaking, the 42 x 43.7mm case is made of high-tech ceramic. The production of high-tech ceramic involves highly complex high-temperature firing techniques, resulting in a material that is lightweight, highly durable, and resistant to wear. In addition, the anti-glare sapphire crystal glass on the watch face is adorned with 12 shiny black metal hour markers and logos, and is equipped with a high-quality in-house movement, making it exceptionally stylish.