Swatch has teamed up with mountain biking legend Sam Pilgrim to create a new video series called “Sam meets Swatch,” in which they showcase a spirit of shared care. This series demonstrates Swatch and Sam’s common goal: turning the impossible into possible.
In the video, Sam invited his friends, including skier Pat Burgener, surfer Coco Ho, skateboarder Gustavo Ribeiro, and BMX rider Matthias Dandois, to explore each other’s sports, share their passion and skills.
In addition to skiing, surfing, skateboarding, and BMX riding with these top athletes, Sam also offers mountain biking masterclasses for his friends to experience and learn this sport. This series gives viewers the opportunity to observe these legendary figures from a fresh perspective, seeing how they learn new skills and their passion for their respective sports.
Sam is known for his witty, friendly image and bold actions, and he often wears Swatch watches. In the “Sam meets Swatch” series, Sam showcases his love for the Swatch BIG BOLD collection, featuring different styles in each episode.
This new video series “Sam meets Swatch” will be launched on Sam’s YouTube channel, allowing viewers to catch a glimpse of how they challenge themselves every day and turn the impossible into possible.
