In its 2023 Autumn Collection advertising campaign, TOMMY HILFIGER has invited Hong Kong artists Tyson Yoshi and Kayan9896 to showcase its reinterpretation of the concept of family inclusivity, as well as the brand’s core red, white, and blue elements. This collection not only returns to the brand’s roots but also takes classic American style to new heights.
Tyson Yoshi, the famous singer and songwriter from Hong Kong, is known for his unique musical style and personality. Meanwhile, Kayan9896 has quickly risen in the fashion world with their keen fashion sense and unique dressing style. The collaboration of these two artists brings a fresh interpretation to TOMMY HILFIGER, perfectly combining the brand’s classic American style with contemporary trends.
The focus of this season’s collection shoot is to capture the natural charm of Tyson Yoshi and Kayan9896, showcasing their unique personalities and musical dialogue. Through their interaction and resonance, a warm and joyful community scene is presented.
Must-have items for autumn, such as New York down jackets, jackets with Scottish plaid patterns, shirts, and skirts, are given a new fashion life. The entire collection incorporates the brand’s iconic red, white, and blue colors and TH monogram through innovative mixing techniques, showcasing the combination of modern style and classic American collegiate style.
The Autumn 2023 collection will be available all season on tommy.com, at TOMMY HILFIGER stores worldwide, and select wholesale partners.
