ZENITH’s collaboration with NFL’s time strategy master Aaron Rodgers has reached another peak on the field. To celebrate this journey, the brand has specially launched the Chronomaster Sport Aaron Rodgers limited edition watch, which was designed with Rodgers’ personal involvement and is globally limited to 250 pieces.
Aaron Rodgers, a quarterback who has left a deep mark in the history of American football, is famous for his extraordinary performance on the field. His pursuit of excellence and constant improvement in his skills align perfectly with the brand spirit of ZENITH. As the ambassador of ZENITH, a brand under the LVMH group, Rodgers injects his dedication to time and precision into the values of this Swiss watchmaking brand.
When it comes to his collaboration with ZENITH, Rodgers has a special fondness for the Chronomaster Sport series. This series of watches features the brand’s iconic El Primero column-wheel chronograph movement, which can accurately measure up to 1/10th of a second. This chronograph watch combines high performance, versatility, and elegant style, showcasing ZENITH’s expertise in the field of luxury timekeeping.
Every detail of this Chronomaster Sport watch echoes Aaron Rodgers’ focus and passion for timekeeping. From the exquisite design to the choice of materials, it showcases Rodgers’ personal style in watchmaking.
ZENITH’s CEO, Julien Tornare, is enthusiastic about collaborating with Rodgers, as he believes this watch is the ultimate tribute to Rodgers’ resilience and determination. Tornare emphasizes that Rodgers’ perseverance and belief are the driving force behind our continuous progress and surpassing of our goals. Collaborating with Rodgers on this exclusive watch is an unforgettable experience for Tornare.
Rodgers is excited about this collaboration and cherishes the opportunity to design his own ZENITH watch. As a history enthusiast, Rodgers deeply respects ZENITH’s heritage and pursuit of excellence. After visiting the watch factory, he gained a deeper understanding of the brand’s craftsmanship and pursuit of perfection. Through collaboration with the ZENITH team, he has been able to incorporate the elements he wanted into this watch.
The design inspiration of this Chronomaster Sport watch comes from Rodgers’ career, and the colors used are all in line with him. The green ceramic bezel and the luminous Arabic numerals on the dial are reminiscent of his jersey number. The three-color dial of this watch is presented in carbon gray, light gray, and silver, while the stainless steel bracelet combines vibrancy and comfort.
The new El Primero movement integrated into this watch elevates ZENITH’s timekeeping accuracy and performance to new heights. The high frequency of the movement ensures precise time display, with a power reserve extended to 60 hours. The sapphire crystal case back is engraved with Rodgers’ “AR” logo, highlighting this special collaboration.
The limited edition Chronomaster Sport Aaron Rodgers watch is available for purchase at ZENITH’s global boutiques and online stores starting from November 2nd.
