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November 2, 2023

Zhang Mansha, Kiri T, Gu Dingxuan, and Hu Zhuoxi explore the black magic of Guinness.

by
Sabrina Zhang、Kiri T、Zeno Koo及Jason Fung

In this bustling city, Guinness invites you to immerse yourself in its exclusive black magic with its 260-year brewing history. As International Stout Day approaches on November 2nd, we specially focus on this unparalleled rich and black stout beer, leading you into a marvelous adventure of sight and taste.

Renowned Hong Kong photographer Jeremy Cheung (IG @rambler15) joins forces with four vibrant emerging artists – Sabrina Zhang, Kiri T, Zeno Koo, Jason Fung – to seek out the unique charm of Guinness in different cityscapes. In every corner, whether it’s a hidden alleyway or a bustling waterfront, there is an enchanting black magic of Guinness.

張蔓莎 Guinness 健力士 Explore The Magic
Sabrina Zhang, model, actress, and singer-songwriter. She is adventurous and loves to fantasize, transforming various discoveries in life into endless possibilities, showcasing her unique personal charm. Her versatility reflects that as long as you savor life with a careful heart, there are actually infinite possibilities waiting to be discovered. Just like the black magic exclusive to Guinness, it has always been around, omnipresent.

Under Jeremy’s lens, the vibrant and hidden beauty of this city is captured one by one. His photography cleverly integrates the spirit of Guinness into the day and night of Hong Kong, revealing the hidden gems of ordinary life that often go unnoticed.

Kiri T Guinness 健力士 Explore The Magic
Kiri T, singer and music composer. She has lived in different cities, drawing inspiration from her journeys and life experiences around the world, infusing her music with a special kind of magic that takes the audience on an emotional and enchanting musical journey, just like Guinness Draught, always able to touch hearts with its captivating magic.

And those four emerging artists, each with their own stories and styles, have incorporated Guinness’ black magic into their creations and lives. Whether it’s Sabrina’s diverse talents, Kiri’s musical inspiration journey, Zeno’s deep emotional exploration, or Jason’s meticulous interpretation of characters, they all make Guinness’ magic more vivid and real.

顧定軒 Guinness 健力士 Explore The Magic
Zeno Gu, an independent singer and actor. With his rich emotions and keen insight, he is skilled at finding interest in the details of life. This unique perception and creativity, like the black magic emitted by Guinness, are showcased in his own way, bringing a unique artistic charm.

The charm of Guinness Draught lies not only in its classic taste, but also in the dense texture brought by its unique nitrogen bubbles. Now, this classic experience is no longer limited to bars. The innovative design of Guinness canned beer allows you to enjoy the same smoothness at home as if it were freshly brewed.

胡卓希 Guinness 健力士 Explore The Magic
Jason Hu, actor. As an actor, he spends a lot of time researching his roles, finding the unique personalities and charm hidden within each character through observation of daily life and interpretation of the story, just like how Guinness Stout showcases its unique magical black power, bringing profound performances to the audience.

To celebrate this special day, Guinness is offering a limited-time promotion. When you enjoy Guinness draft beer at selected locations, you also have a chance to receive a delicate mini glass. Details and participating locations: https://bitly.ws/YZ9s

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