During the 2024 Spring/Summer Milan Fashion Week, Moncler unveiled its new Moncler x Pharrell Williams collection at the local Portrait Milano Hotel. The main star, Pharrell, naturally made an appearance and wore custom-made clothing from the collection, becoming the center of attention.
The new collection is themed around glamping, focusing on family camping but with an emphasis on refinement, craftsmanship, and professionalism. It includes functional equipment designed for outdoor enthusiasts and urban adventurers. The clothing seamlessly blends the fluidity of natural forms with the geometric shapes of buildings, creating a unique aesthetic. The down jackets are filled with designs that feature dynamic curves or are interpreted through three-dimensional cone shapes.
The vest remains a key item that Pharrell Williams focuses on creating, reinterpreting it with a three-dimensional diamond pattern stitching, making the vest a versatile piece for layering.
The key element of this series is its multifunctional design, where the outdoor pants can be transformed into shorts through a zipper; the cape can also transform into a picnic blanket; by removing the double sleeve zipper, the jacket can become a practical fisherman’s vest. The removable pockets and keychain details highlight functionality and individual style.
