Coach debuts its new store in Harbour City, Tsim Sha Tsui, showcasing a fresh and luxurious design concept. To celebrate the store’s opening, the brand has invited Adam Pak to showcase the clothing from the Spring 2023 collection, offering a first glimpse into the aesthetics of the new store and showcasing American fashion style.
The Harbour City store showcases a full range of men’s and women’s fashion, handbags, accessories, and more. The store’s LED TV wall also plays the latest brand advertisements, adding a dynamic touch to the new store. The brand’s classic Hangtag logo is outlined on the wall with neon lights, demonstrating how the brand combines traditional craftsmanship with popular culture. In addition, the store also offers personalized Hangtag Monogramming services, making shopping more personalized.
Ba Tian Nan showcased two outfits from the brand’s 2023 Spring Collection in the new store, drawing inspiration from different periods of American history and culture. The first outfit takes inspiration from the American workwear style, with a soft brown corduroy jacket and trousers. The jacket features flap pockets, patch pockets, and a traditional pointed collar, with a classic and tasteful overall cut that is suitable for both formal occasions and casual wear.
In another outfit, Bai Tian is wearing a double-sided cotton blend jacket, with one side featuring the brand’s classic print pattern and the other side designed in a solid color. These two styles create a clean and lightweight effect, and are adorned with a leather collar and Coach leather badge decoration, showcasing the brand’s unique style.
