Merino wool comes from sheep that are raised in the high-altitude Alps. Due to their ability to adapt to harsh climates, the wool fibers they produce have unique natural properties compared to regular wool. Recently, BOSS has recognized its natural characteristics and innovative potential, and has partnered with The Woolmark Company to use advanced yarn processing, knitting techniques, and craftsmanship to create suit fabrics with a more modern touch.
For a long time, Merino wool has been used in traditional suit fabrics. This magical fiber, derived from nature, has inherent breathability and elasticity, which are key qualities pursued by the BOSS Performance high-performance series. The suits created in collaboration with The Woolmark Company not only continue BOSS’s tradition of innovative tailoring but also cater to the dressing needs of modern BOSS men. By using advanced yarn processing, knitting techniques, and craftsmanship, the series creates suit fabrics with a more modern touch, adapting to the fast-paced and active lifestyle of today’s new generation. In addition, Merino wool has many unparalleled natural qualities, including temperature regulation, comfortable elasticity, excellent soft touch, as well as stain resistance, odor resistance, and wrinkle resistance, making it versatile and suitable for various occasions.
In addition, the brand has invited the successful “expressionless” internet sensation “Khaby Lame” to appear in a series of advertisements, using a lively and entertaining interpretation to clearly convey the evolution of BOSS suits.
