South Korean Hip Hop artist Jay Park (Park Jae-beom) not only possesses musical talent, but also a muscular body and sexy tattoos, making him a representative male god in the hearts of many girls. His unique and stylish appearance caught the eye of Diesel, who invited him to be the brand’s latest spokesperson in the Asia-Pacific region.
Diesel believes that Jay Park’s passionate, individualistic, and confident attitude aligns perfectly with the brand’s ethos of self-expression. In the first released photos, Jay Park is seen wearing Diesel’s 2022 early autumn collection, including a TROMPE L’OEIL denim print shirt paired with wide-leg distressed jeans, showcasing the season’s iconic style with a unique personality.