It is often said that “rest is for walking a longer road”, even if you work hard and face life diligently, you still need to slow down and rest and regroup. The latest men’s wear project launched by lululemon is themed “Your Move – Stillness and Movement in You – Achieving Possibilities”, encouraging men to find a balance that suits them in physical exercise, mental health, and social life, so as to focus on pursuing life goals and experiencing the best version of themselves.
In order to promote the physical and mental well-being of the public, the “Your Move – Achieving Possibilities” campaign combines high-performance training equipment designed for high-intensity exercise with leisurewear suitable for daily outings or relaxation, meeting customers’ flexible needs and preferences. At the same time, NBA basketball player Jordan Clarkson has been appointed as the global brand ambassador, inviting him to showcase a variety of flexible outfits both on and off the court in the campaign.
In the Hong Kong market, brands have invited Hong Kong Olympic fencing representative Ryan Choi to participate in the project, interpreting the On The Move series. The durable, breathable, and highly flexible training equipment allows Ryan to stay focused and confident at all times, enabling him to move forward on the fencing path without any worries.
Outside of the fencing arena, Ryan prefers to wear a series of simple and comfortable clothing, highlighting his personality and attitude while still feeling like the best version of himself.
