The letter “H” is the brand symbol of Hogan. In the fall/winter 2022 season, Hogan takes this logo as inspiration to express the true self and brings a stylish urban trend with the diversity of the “H Generation.”
The series of advertisements were shot by photographer Yu Cong, in a clean and pure white space, extending the iconic H Logo infinitely, expressing individuality to achieve a striking and stylish look, creating a casual and diverse, modern aesthetic atmosphere for the “H Generation”.
Brand global spokesperson Gong Jun wearing a black structured leather jacket, exuding a sleek and stylish aura, showcasing texture and style. Paired with H629 leather shoes, featuring a pine bottom color for a striking visual contrast, silver metal H buckle embellishing the shoe surface, highlighting exquisite taste, and revealing a rebellious and uninhibited nature.
