When everyone is pursuing a clean pair of white shoes, Golden Goose goes against the grain by intentionally distressing and dirtying sneakers, creating a trend of shabby chic aesthetics that brings a sense of rebelliousness to the wearer. If the brand were to invite a spokesperson, who could embody this unique and independent spirit?
Recently, the brand announced that William Chan has become the global brand ambassador. As Silvio Campara, CEO of Golden Goose, said, he has the courage to break boundaries and surpass traditional limits; not only is he talented in various fields, but he is also true to himself. In addition, William Chan is dedicated to pursuing uniqueness, advocating for authenticity and individual expression, which is also the core concept that Golden Goose has always upheld; and his self-expression through various art forms aligns perfectly with the brand’s pursuit of “imperfect perfection.”
It is known that William Chan has already collaborated with multiple artists to shoot a story video for Golden Goose, but the video has not been officially released yet. From the first 3 photos released, we can see William Chan presenting himself in a Smart Casual style, wearing white and green Ball Star sneakers, as well as the brand’s black suit jacket and studded western denim shirt. It seems that the brand intends to leverage William Chan’s popularity to enter the fashion market.
