In line with the sustainable concept of recycled materials, which has been widely researched in various fields in recent years, it has almost become a new development and direction for many brands. The latest release of the new wireless headphones Urbanears Boo series from Sweden’s Urbanears once again showcases the “recycling concept,” demonstrating the brand’s commitment to sustainability as its core development.
The new headphones mark the beginning of a new era, Urbanears showcases its brand concept In the Making, embodying the determination to break through, firmly placing sustainable development at its core, committing to achieve full circularity and climate neutrality by 2030. In line with this philosophy, Urbanears has introduced two new sustainable product series: Boo and Boo Tip, both made from 97% and 91% recycled plastic respectively, designed with splash-proof IPX4, and operated with touch controls. In terms of design, the headphones follow a minimalist approach, offering three color options: Charcoal Black, Almost Green, and Slightly Blue. Additionally, the headphones come in two versions, Urbanears Boo in an earbud design, while Urbanears Boo Tip comes with three sizes of ear tips to provide the most suitable sound experience for different users.
In addition to the release of the Urbanears Boo series, Urbanears launched a series of initiatives last year as part of the In the Making concept project to promote sustainable development, including: 1) selling charging cables separately to reduce waste; 2) plastic-free packaging made from 80% recycled paper, with weight and volume carefully calculated and redesigned to minimize waste and avoid excessive unnecessary packaging space.
To enhance the brand’s environmental concept and mission, as well as to encourage users’ environmental awareness, Urbanears has introduced a headphone exchange program for the first time. Customers who purchase Urbanears Boo headphones can recycle their used Bluetooth headphones through designated partners and exchange them for the corresponding amount at specified recycling stations during the promotion period. The new wireless headphones Urbanears Boo series is now available at designated retailers such as Lane Crawford and LOG-ON, with an official price of HKD 799. Interested friends can visit the official website for more information.
資料及圖片來源：Urbanears
