From the official factory team to former F1 champion and World Endurance Racing driver Mark Webber, the collaboration between BOSS and Porsche can be seen as a perfect partnership of German craftsmanship. This year, the two sides have launched their seventh collaboration to release the 2022 spring/summer joint collection, continuing to explore another direction towards performance and sophistication. BOSS recently released the latest image short film #BeYourOwnBOSS, revealing brand ambassador and renowned American rapper Future as the face of this season’s campaign.
In the all-new Porsche x BOSS 2022 Spring/Summer series advertisement, it clearly focuses on showcasing a naturally cool atmosphere. The protagonist, Future, wearing the Porsche x BOSS 2022 Spring/Summer collection, appears alongside the latest Porsche Taycan Turbo electric sports car, interpreting the core elements of pursuing dreams with dedication and staying true to self-belief in the ad.
Throughout, Porsche and BOSS have been synonymous with innovation and design, with modern details and sleek aesthetics showcasing the brand spirit of these two classic German brands. In the Porsche x BOSS 2022 spring/summer collection, BOSS once again blurs the line between formal and casual wear, bringing sporty sweatshirts, sneakers, and polo shirts, using classic black, navy blue, and white, as well as vibrant and fresh mint green as accents. The classic leather jackets in the collection seamlessly blend brand craftsmanship and precise design, achieving a perfect combination of form and function.
The Porsche x BOSS collection redefines the essence of confident dressing and the drive for self-determination, allowing versatile styles to exude a demeanor that can be effortlessly controlled in any situation, conveying a message of passion and confidence, boldly embarking on a journey into the unknown. The new Porsche x BOSS 2022 Spring/Summer collection is now available at BOSS stores. Friends who are interested can visit the store to learn more.
資料及圖片來源：BOSS
