From the World Cup, European Championship and other national-level football events, to top-tier competitions like the English Premier League, UEFA Champions League, where stars from all over the world gather, HUBLOT has always played a very important role, extending the research and development of its watchmaking craftsmanship to different fields. HUBLOT, which has had a long-standing relationship with football since its establishment, recently released a new promotional photo, once again featuring brand ambassador and young French striker Kylian Mbappé as the protagonist of the Big Bang Unico, showcasing his unique personality and the brand’s unique charm.
As the core of the reigning World Cup champions France, the 23-year-old Mbappe is at the peak of his professional sports career, already hailed as one of the hottest treasures in today’s football world. He is seen as the perfect embodiment of burning passion, dreams, and hard work, a shining example of success in the world of football. Therefore, this new HUBLOT promotional photo shoot is based on this concept, capturing the unique model of this “golden boy.”
For this shoot, the legendary creative director and internationally renowned photographer Ezra Petronio was behind the lens. He chose to capture Mbappe’s outstanding brilliance from a pure, simple, and unique artistic aesthetic perspective, as well as a timeless yet highly modern angle. However, in this shoot, Ezra Petronio chose to lead Mbappe away from the football field and instead focus on his personal charm. He shared, “When shooting portraits, I love using the lens to capture each person’s most unique features and the sparks that collide with the lens… to evoke emotional resonance among the public, thus focusing on the essence of the character. In addition to appreciating Mbappe’s creativity, outstanding skills, and exceptional performance in the football field, I also admire the passion, extraordinary intelligence, and constant drive for his inner potential that he displays.”
Mai BB, Ezra Petronio, and HUBLOT share the same values - striving and honesty, creativity while constantly pursuing excellence – joined hands to create this advertising shoot, and Mai BB, who has always had a close relationship with HUBLOT, shared: “I am very honored to be able to participate in this promotional shoot, and at the same time, this has created another opportunity, consolidating the deep friendship between us. I really like simple, soulful beautiful things.”
Image：Courtesy of HUBLOT
