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January 6, 2022

Prada collaborates with adidas again! Two major first-time attempts you must know!

Attention everyone, the Prada collaboration with adidas series is back, presenting a clothing collection for the first time!

According to WWD, after several collaborations on sneakers, bags, and more, Prada is once again partnering with adidas to continue their commitment to sustainability and achieve breakthrough goals. Prada announced that this collaboration will introduce a sustainable perspective to luxury sportswear, including a clothing collection, accessories, and bags designed with references to both brands’ aesthetics and design DNA, as well as upgraded versions of the adidas Forum High and Low styles.

This collaboration, in addition to upholding the consistent quality of clothing production from Prada’s Made In Italy, is seen as a further expansion for both parties towards sustainable development. Therefore, the collection will be Prada’s first to fully utilize the brand’s iconic, infinitely recyclable Re-Nylon fabric, celebrating the eternal symbols of both brands – adidas Originals Forum and Prada’s Re-Nylon fabric. Since the end of last year, the entire Prada production line has shifted from virgin nylon to a Re-Nylon focus.

Adidas and Prada have once again collaborated on a collection, with Prada confirming that the global release will officially take place on January 13. The full range of items will be available for purchase at Prada stores, the official website, and Adidas’ exclusive website. Additionally, the two parties have announced that they will provide a new digital experience for supporters to experience the innovative spirit of this release – indicating that fans of the collection will be invited to participate in a unique creation of Adidas for Prada within a Metaverse co-created by both brands.

Friends who are interested, do not miss this release. See you all in the Metaverse!

資料及圖片來源:Courtesy of PRADA

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