Recently, at the annual fashion awards “The Fashion Awards 2021” organized by the British Fashion Council, GUCCI’s Creative Director Alessandro Michele was awarded the Trailblazer Award, recognizing his leadership in showcasing GUCCI to the world with a strong ability to integrate culture, art, music, and film, bringing fashion to life and establishing important cultural values for it.
Coincidentally, GUCCI has just released its latest advertising campaign featuring brand global ambassador KAI in the Aria series. As the main dancer of the Korean boy band EXO, KAI has demonstrated his abilities as a singer, dancer, and entertainment star since his debut, attracting attention with his unique personal style and charm in various fields.
Unlike the typical Kpop male stars, KAI has a face that is sometimes cute and sometimes glamorous. In this GUCCI ad campaign, he wears a series of Aria outfits layered in a dreamy snowy country, highlighting his distinct personal image. The snow covers the mountains and forests, creating a fairy-tale-like scene. KAI wears various outfits from the Aria collection, including tailored suits, heavy knitwear, and playful accessories. The classic GG canvas accessories and oversized GG logo stand out even more in the snow, while KAI showcases his elegant dance moves in the poetic atmosphere of the snowy country.
Alessandro Michele, who has always had his own ideas, has added a surreal touch to the project with the art team, creating a dreamy image with KAI and two white steeds, once again highlighting his personal style and the brand’s aesthetics. In addition to the styling series photos above, you may also want to check out GUCCI’s official IG to enjoy a snippet of KAI dancing in the snow.
資料及圖片來源：Courtesy of GUCCI
