Canadian polar fashion brand Canada Goose recently officially entered the footwear design field. Earlier, in addition to inviting the “heartthrob” Beckham’s two sons Romeo to be the spokesperson for the series, the brand also officially launched the series in the Asia-Pacific region this month. To celebrate the grand launch of the new footwear series, Canada Goose also held a A NIGHT TO LIVE IN THE OPEN party at its Harbour City store in Hong Kong earlier, inviting many local artists to attend and experience and understand this footwear series together.
At the event, Canada Goose invited Hubert Wu, Kaki Ng, Bosco Wong, Rainky Wai, and many brand friends to attend together, and first tried on the Journey short boots and Snow Mantra snow boots in the series, as well as experienced the exclusive Canada Goose foot scanner provided by Volumental, trying out this unique tailored size service only available in very few Canada Goose stores worldwide.
In order to allow guests to fully experience the high-end design of the two shoes, the store also features Hong Kong’s first real Arctic interactive experience Cold Room. The concept of Cold Room is inspired by the extreme cold weather in the town of Churchill, Manitoba, Canada, recreating a variety of weather environments inside the lab, with temperatures as low as minus 12 degrees, paying tribute to the brand’s long-term partner Polar Bears International. In addition, guests entering the Cold Room can also test the five-level Thermal Experience Index (TEI) applied to various Canada Goose products developed by the brand. This rating system based on thermal sensation temperature ranges from level 1 as the lightest weight, typically for raincoats, lightweight jackets, to level 5 as top-level cold protection, with products rated TEI1 to TEI5 all available at the Harbour City store.
The new store hosting the wine party this time is also a brand new store that settled in Harbour City last year. The two-story specialty store faces the entrance of Harbour City, with a 3D polar shooting area, while the other entrance is equipped with an interactive transparent OLED screen. The LED skylight also presents a beautiful aurora that echoes the polar experience. In addition, the new window displays ice sculptures, and the central location of the specialty store will showcase the newly launched footwear collection.
The first Canada Goose footwear collection is now available at the Harbour City store. Interested friends may visit the store to learn more.
資料及圖片來源：Canada Goose
