Whenever a brand undergoes an image reform, it will definitely start with the logo. At this time, it is the period of leadership transition for Salvatore Ferragamo. Since Paul Andrew announced his resignation as the brand’s creative director in April this year, the new successor has not yet been determined. At this awkward moment, the brand has chosen to launch a brand new logo. Could it be revealing the brand’s new direction to the outside world?
The new SF Logo adopts the brand’s initials S and F, with slightly slanted font, giving a sense of vintage elegance. According to the brand, the new logo represents the essence of Ferragamo, symbolizing the brand’s unparalleled passion, innovative ideas, and forward vision, while also paying tribute to founder Salvatore Ferragamo.
The new logo makes its debut in the brand’s men’s FW21 collection for the first time, appearing on several products including three classic shoe styles: Loafers, Drivers, and sneakers, each adorned with a small side buckle or placed in the center of the shoe upper, painted in different colors or embellished with water diamonds, complementing the color of the leather.
Popular idol Jiang Tao was the first to put on the new logo sports shoes, paired with an all-black outfit, looking very handsome.
Learn more: Salvatore Ferragamo
