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June 24, 2021

MaskOn._Concept Store MO._Ate/ier has opened in Sha Tin, offering not only new colored masks but also lifestyle goods!

Wearing masks has become a part of our daily lives for a year and a half now. While we have gotten used to wearing masks every day, besides their protective function, we always want to choose some special colors to make masks a part of our daily outfits. Local mask brand MaskOn._ recently opened its first lifestyle concept store “MO._Ate/ier” at Sha Tin New Town Plaza, and at the same time launched two new color masks to continue the fashionable fight against the epidemic!

The brand new MO._Ate/ier lifestyle concept store presents everyday life aesthetics from the perspective of a designer studio. The interior design of MO._Ate/ier store follows a minimalist style, with different shades of gray as the main theme, complemented by semi-transparent glass partitions and pure white lighting, creating a strong sense of design.

MaskOn._ MO._Ate/ier
MaskOn._ MO._Ate/ier

In addition to being able to find various masks from the MaskOn._ Mood Series, MO._Ate/ier Lifestyle Concept Store also introduces new color masks in Provence purple “Dainty” and minimalist gray “Aloof”, bringing more fashion choices.

MaskOn._ MO._Ate/ier
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MaskOn._ MO._Ate/ier

To embody the concept of creating a stylish lifestyle attitude, MO.Ate/ier also brings more lifestyle choices. For example, collaborating with local brand U.C.R. (Urban Coffee Roaster) led by coffee expert Gary Au, they have launched a specially blended MO. blend coffee. It uses rare washed geisha coffee beans from Ecuador, paired with Ethiopian Guji natural coffee beans full of tropical fruit flavors, roasted with a medium roast method to preserve the floral and fruity aroma and sweetness of the coffee beans. MO._Ate/ier also offers convenient “7-day drip coffee bags” for easy enjoyment, including 7 selected coffee beans from U.C.R., allowing coffee lovers to taste different flavors every day.

MaskOn._ MO._Ate/ier

In addition, MO._Ate/ier has also introduced a series of coffee products from the local ceramic brand Loveramics, and collaborated with the local handmade scented candle shop BeCandle to launch 4 scented candles named MaskOn, Dainty, Aloof, Jazzy, and Serene, to create a lifestyle taste with fragrance.

MaskOn._ MO._Ate/ier

“MO._Ate/ier” Concept Store
Address: Shop A371, 3/F, New Town Plaza Phase 3, Sha Tin

Learn more: MaskOn._

圖片來源:MaskOn._

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