February 7, 2024

【Lunar New Year 2024】Limited edition wine selection for the Year of the Dragon! Festive colored bottle with dragon scale design.

by Ava Chan

The Lunar New Year is approaching, and many brands have launched limited edition Dragon Year collections, even a series of fine wines are no exception! The unique design of the new wine bottles introduced below exudes a festive atmosphere, whether it’s the color scheme or the patterns, combined with the rich wine inside the bottle, it is equally suitable for gifting or personal enjoyment!

//Royal Salute//

Royal Salute brings the 2024 Lunar New Year limited edition of the 21-year-old blended whisky, with exquisite packaging designed by award-winning illustrator Yunshu Li. Inspired by Lunar New Year traditions from different countries, it combines floral and animal patterns rich in symbolic meaning from Chinese culture, capturing the joy of spring and symbolizing the brand’s close connection with the world. The wine inside is rich in fruity aroma, with hints of spices and smokiness, a rounded and mellow taste, and a charming aroma.

//Hennessy//

Chivas Regal collaborates with artist Yeung Wing-leung to create the vivid digital art piece Dragon’s Odyssey, using 3D techniques to bring the texture of dragon scales and teeth to life, cleverly incorporating the elements into three limited edition Lunar New Year bottles. Each bottle in the series is carefully selected to showcase rich New Year colors, such as red symbolizing joy and luck, and gold representing prosperity, bringing auspicious meanings and adding to the festive atmosphere.

//Johnnie Walker//

Johnnie Walker collaborates with Asian-American visual artist James Jean to launch the new Johnnie Walker Blue Label Lunar New Year limited edition! With the theme of “Azure Dragon,” inspired by the rich and deep layers of flavor of Blue Label, reinterpreting the zodiac of the Year of the Dragon in 2024 in a fresh and dynamic way. The free-spirited Azure Dragon leaps out from a rich and colorful array of flora and fauna, exuding grandeur! The whisky inside the bottle is smooth and rounded on the palate, with a rich honey sweetness emerging first, accompanied by subtle hints of pepper and dried fruit aromas, finishing with a gentle smoky flavor, perfectly balancing multiple flavors!

//Martell//

To celebrate the Lunar New Year of the Dragon, French cognac brand Martell, together with renowned French designer Vincent Darré, has created a limited edition for the Martell Blue Ribbon and Noblesse collections for 2024. The Martell Blue Ribbon limited edition gift box and bottle are presented in a watercolor style, inspired by peace doves, transforming into swallows symbolizing Martell’s spirit of extraordinary flight, perfectly blending with the blue satin ribbon symbolizing honor. The Noblesse collection takes the prosperous Year of the Dragon as creative inspiration, with a dazzling golden dragon on a background of Martell’s classic blue, surrounded by bright red and gold, celebrating a wonderful new year.

//Rémy Martin//

Rémy Martin launches a limited edition series for the Chinese New Year, celebrating the important moment of its 300th anniversary. The packaging of the Chinese New Year series is themed around the traditional Chinese blessing phrase “Dragon Horse Spirit,” interpreting the dynamic image of a centaur and a dragon. The packaging features a bold and mysterious design style, incorporating elements of gold and red, full of festive atmosphere, adorned with colorful dragon scale patterns, symbolizing auspicious meanings. The logo of the limited edition bottle, bottle neck decoration, and gift box all embody Chinese New Year elements.