Since announcing the expansion of its global partnership with the NBA last year, “The Spirit of the NBA” Hennessy is officially making a strong comeback this year, launching the latest limited edition Hennessy X.O NBA cognac for the league. In May, the global project “Hennessy In the Paint” will be brought to Hong Kong for the first time, along with a special program in Hong Kong to bring new experiences and unity to the local community and basketball fans!
As the first global official liquor partner in NBA history, Hennessy has specially designed the limited edition X.O for this release, with the Hennessy and NBA logos printed on the gift box and bottle. The former is designed in black mesh, outlining basketball lines in gold, while the oval Hennessy X.O logo on the bottle has been transformed into a black and gold basketball pattern, symbolizing the perfect combination of luxury charm and dynamic vitality. Of course, Hennessy, the legendary cognac for the past 250 years, has meticulously crafted the limited edition X.O with spirits aged for many years, maintaining a strong, vibrant, and round taste. Its increasingly mellow characteristics over time echo the escalating intensity of the battles on the NBA court.
In addition, to celebrate the collaboration of two legendary brands and continue the passion for sports, both sides plan to allow NBA fans around the world to experience this cross-border enthusiasm. Therefore, Hennessy announced that in May, the global project “Hennessy In the Paint” will bring a global art project, starting from Montreal, Canada last year, then moving to South Africa, and coming to Hong Kong for the first time next month, marking the first launch of the project in the Asian region.
In the plan, Hennessy hopes to revitalize the Hong Kong community with a series of artistic interpretations that embody the NBA’s spirit of daring to break through and innovate. The highlight of the project is the renovation of local basketball courts, celebrating and experiencing the basketball frenzy with all local art and basketball enthusiasts. However, the brand is currently keeping things under wraps, with more exciting content about the project to be announced at a later time. Fans, stay tuned. The Hennessy X.O NBA Limited Edition, along with the V.S.O.P NBA Limited Edition, will be available at major wine cellars starting in April. Interested friends may want to visit the brand’s official platforms for more information.
資料及圖片來源：Hennessy
