After stepping into 2022, just a month later is the Lunar New Year. This year coincides with Martell’s 110th anniversary celebration. The brand once again showcases its artistic charm by creating a special edition bottle set for the 110th anniversary. They have also collaborated with JW Marriott Hotel’s Chinese restaurant, Man Ho Gold Pavilion, for the first time, pairing a variety of cognacs with Cantonese delicacies. Additionally, this release also unveils Martell’s new spokesperson – Hong Kong’s legendary actor, the handsome Tony Leung!
As the focus of Martell’s 110th anniversary celebration, the brand specially invited Mr. Tony Leung to be the brand ambassador, and together with the famous French actor Vincent Cassel, they starred in a micro-film specially created by the brand and directed by the famous photographer Wing Shya. The film is named “Soar Beyond The Expected”, showcasing Martell’s embrace of “freedom” through the infinite confidence and bold innovation of the two individuals.
The microfilm presents two balanced stories, with Tony Leung playing himself, and Vincent Cassel playing Edouard Martell, the founder of Martell. Through artistically rich storytelling, it expresses the two men’s indomitable spirit, infinite determination, and ever-rising vitality, bringing out the wonderful journey of each of them soaring in life in the light and shadow. Watch the microfilm “Soar Beyond The Expected” on ZTYLEZ MAN’s IG.
On the other hand, Martell has teamed up with the famous Chinese restaurant “Man Ho” inside JW Marriott Hotel for the first time to launch the “Martell Blue Ribbon 110th Anniversary Banquet” menu, meticulously prepared by Chef Tang Jiahao, hoping to bring out the infinite possibilities of Martell through the excellent pairing of exquisite dishes.
This collaboration presents a total of eight dishes at the Marriott Golden Palace, all paired with four famous cognacs from Martell, including Martell VSOP, Martell XO, Martell Cordon Bleu, and Martell Cordon Bleu Extra. The selected dishes on the feast menu include black bean sauce roasted pork, Hokkaido scallops in lobster sauce, and sautéed matsutake mushrooms with Kanto abalone, ensuring that each pairing is carefully crafted by Chef Tang and the Martell team. In addition, both parties have also launched a joint Chinese New Year gift basket, featuring seasonal items such as gold leaf jujube rice cakes, Marriott XO sauce, gift box of premium dried mushrooms, premium abalone noodles, top-quality local waxed sausages, amber walnuts, and a bottle of Martell VSOP (priced at HK$3,688 per set).
As for the sets designed to celebrate the 110th anniversary celebration, Martell specially invited Chinese art master Jacky Tsai, based in London, to collaborate on three limited edition cognac sets. Master Jacky Tsai, who is skilled at blending Eastern artistic techniques with Western pop art, first took inspiration from Martell’s bird logo and used Martell’s historical elements and brewing materials to transform them into a puzzle-like soaring male blackbird. These designs were applied to the packaging of Martell VSOP Limited Edition and the bottle and gift box of Noblige Limited Edition, complementing the rich and aromatic flavors of Martell VSOP.
As for the Cordon Bleu Limited Edition, it is designed by Master Jacky Tsai, who drew inspiration from Martell’s production process and the brand’s history around the world to create illustrations full of stories, showcased on the bottle and gift box. As for the taste of this Cordon Bleu Limited Edition, it initially brings out notes of apple, candied fruits, baked almonds, and mocha coffee, allowing guests to taste its mature richness, followed by a hint of aromatic spices. For those interested, it is worth collecting.
With a long history and witness of the times to create the flavor of cognac, Martell can be said to put all its thoughts into it. For celebrations and collaborations related to Martell, you can visit the brand’s official website for more details; for more information on the collaboration between Martell and JW Marriott Hotels, as well as gift boxes and ordering details, you can browse here.
資料及圖片來源：Martell HK
