Nike has strengthened its focus on women in recent years, supporting them on their journey to health regardless of body type or the sports they participate in. In spring 2023, Nike brings together a group of outstanding female leaders in their respective fields, including elite athletes, as well as partners in dance, design, styling, and photography, to create a campaign that connects women of different ages. The campaign aims to interpret their unique personalities and express the freedom, joy, and courage that women find through various sports.
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Nike is committed to focusing on five areas of physical and mental health, hoping to lead a revolution in women’s sports and health. The participants in this shoot include AMBUSH founder Yoon Ahn, Chinese swimmer Liu Xiang, Hong Kong swimmer Ou Kaichun, Chinese avant-garde fashion designer Feng Chen Wang, renowned choreographer Parris Goebel, and American women’s soccer player Crystal Dunn, among 14 female leaders. This image advertisement interprets their unique personalities from the different products Nike has created for women, condensing their strength and showcasing a confident attitude. They represent different sports forms and styling, embracing their own unique souls and expressing a spirit of unity and freedom.
